VISUAL IDENTITY
GUIDEBOOK

Visual Identity Guidebook
  

The UP College of Law Visual Identity Guidebook presents effective ways of using design to convey a distinctive “UP Law” brand. It specifies the correct use of the UP College of Law and UP Law Center logos and their logotypes, official identity colors of UP Law, and how these may be used on different kinds of communication media (i.e., books, posters, banners, business cards, slide presentations, etc.). The Guidebook also prescribes typefaces to be used when producing these materials for UP Law. The use of all these to create design assets – from official stationery to online graphics, is also illustrated. 

The Guidebook should serve as the reference for official branding in various communication products and platforms of the UP College of Law. It may be used by in-house graphic designers, layout artists, media and communication officers and personnel, as well as partners and third parties intending to use the logos, logotypes, and other official visual representations of the UP Law Complex.

BRAND ESSENCE

BRAND ESSENCE

Introduction
  

The UP College of Law Visual Identity Guidebook is an integration of practice and aspiration. It presents effective ways of using visual elements and design — image and text — to convey the decades-long “UP Law” brand.

The Guidebook will prove useful for UP Law, from honing its brand voice to optimizing its brand visibility. Aside from a perfunctory introduction on who we are, what we do, and what we represent at the UP Law Complex, visually communicating a compelling and consistent brand will allow the institution to amplify the values and principles it stands for, as well as extend its reach to its vast clientele and community.

Brand Essence
  

The UP College of Law is the country’s premier academic and research institution committed to the Rule of Law. UP Law lives by the values — respect for the Rule of Law, leadership and public service, and a bias for the disadvantaged and marginalized in our society. Thus, it is motivated in its main purpose of mentoring students and lawyers, to help lead the nation as ethical and effective agents of positive change, by way of legal scholarship and academic excellence.

These guiding principles govern not just our day-to-day operations, but also our various roles and relationships within the larger UP community. Hence, we contribute to society’s deeper understanding of the Rule of Law by means of our commitment to groundbreaking legal practice and theory.

Note: To know more about the branding of the whole UP System, please refer to this link or download the PDF file from here.

How to Use the Guidebook
  

Use the slider below to view all the pages of the Guidebook. Alternatively, the specific sections of the Guidebook can also be downloaded as PDF files (see the boxes below the slider). Ready-to-use logo files and font installers are also available for downloading. Please be responsible in using these files.

The Guidebook is designed for easy use. Specifications for each element (i.e., typeface, color, placement, etc.) and examples of correct and incorrect usage (don’ts are marked with an “X” for easy identification) are included to aid in their proper usage.

For any clarifications or further questions regarding the contents of Guidebook, please contact the Information and Publications Division (IPD) via email (ipd_law.upd@up.edu.ph) or landline: (+632) 8 920 5514 loc. 219 or 221.

HOW TO USE
THE GUIDEBOOK

HOW TO USE
THE GUIDEBOOK

UP003
UP004
UP005
UP006
UP007
UP008
UP009
UP010
UP011
UP012
UP013
UP014
UP015
UP016
UP017
UP018
UP019
UP020
UP021
UP022
UP023
UP024
UP025
UP026
UP027
UP028
UP029
UP030
UP031
UP032
UP033
UP034
UP035
UP036
UP037
UP039
UP040
UP044
UP045
UP046
UP047
UP050
UP051
UP052
UP053
UP054
UP055
UP056
UP057
UP058
UP059
UP060
UP061
UP062
UP063
UP063-A
UP063-B
UP064
UP065
UP065-A
UP065-B
UP066
UP067
UP068
UP069
UP096
UP097
UP098
UP099
UP100
UP101
UP103
UP104
UP106
previous arrow
next arrow