Visual Identity Guidebook
The UP College of Law Visual Identity Guidebook presents effective ways of using design to convey a distinctive “UP Law” brand. It specifies the correct use of the UP College of Law and UP Law Center logos and their logotypes, official identity colors of UP Law, and how these may be used on different kinds of communication media (i.e., books, posters, banners, business cards, slide presentations, etc.). The Guidebook also prescribes typefaces to be used when producing these materials for UP Law. The use of all these to create design assets – from official stationery to online graphics, is also illustrated.
The Guidebook should serve as the reference for official branding in various communication products and platforms of the UP College of Law. It may be used by in-house graphic designers, layout artists, media and communication officers and personnel, as well as partners and third parties intending to use the logos, logotypes, and other official visual representations of the UP Law Complex.